passion and dedication

a collaborator with Lafont and Alain Mikli (where Mikli presented Alyson's first eponymous collection)

the first directly managed single-brand business was inaugurated at 845 Madison Avenue in New York

sales have been increasing steadily

The brand traces its roots to a bespoke shoe designer named Jimmy Choo based in London's East End in the early 1990s

Gafa de Sol Persol 649 204/Q8 Miele 54x20 140 Color_Havana passion and dedicationPersol has always been, since its origins, synonymous with artistic expression, the result of a special manufacturing process carried out entirely in Italy that encompasses manual skill, passion and dedication. Persol is a brand that combines a culture of excellence with careful preparation down to the smallest details, which gives rise to a perfect alchemy of aesthetics and technology. Persol frames are much more than just glasses: they are true